August 22, 2017

Inspired by bar codes: Mosa floor tiles at 'Jeu de Paume' shopping centre in Beauvais.


The ‘Jeu de Paume’ shopping centre in Beauvais has just entered its second year of business. It was jointly designed by the Paris-based architecture firm MPA architectes (Christian Marina) and the London firm Benoy, which specializes in new-build projects and renovations of shopping arcades and public facilities throughout the world.

The centre is located on ‘Place du Jeu de Paume’ – the square to which it owes its name – and covers a surface area of more than 31,000 square metres spread across two levels. With an impressive 84 outlets, it has a central position in Beauvais and can be accessed via the four entrances corresponding to the four points of the compass and the surrounding four roads and boulevards, as well as via the three pairs of escalators taking shoppers to the first level.



The floors in the arcades, which measure 2,500 square metres on the ground floor and 1,950 square metres on the first floor respectively, are covered entirely in Mosa Terra Beige & Brown tiles in formats measuring 60 by 60 centimetres and 30 by 60 centimetres. The series of unglazed, ceramic tiles is available in four neutral hues (light grey beige, beige, brown, and dark brown), each of which fades into sometimes grey-brown, sometimes reddish-brown hues to offer a total of twelve different colours.

‘With straight, calibrated edges that help to create extremely discreet joints, the Mosa Terra Beige & Brown tiles gave us and Benoy the freedom to play around with floor patterns while respecting the UPEC standards (class P4 and 11-millimetre thickness in the two formats selected). Mosa's ability to provide a certified series of tiles with the right class for use as tiling in shopping centres makes the company an ideal supplier,’ explains Olivier Marzouvanlian, project director at MPA architectes.

‘Bar codes served as inspiration for the interior architecture designed by Benoy and coordinated by our team,’ adds Benoît Marmié, head of the engineering department at MPA architectes. The layout of the floor boasting the Mosa Terra Beige & Brown tiles in 30-by-60-centimetre formats masterfully echoes the hatched appearance of bar codes. The architects selected four hues in the range of twelve on offer: light beige (ref. 266V), a light beige (ref. 262V), a reddish light beige (ref. 270V), and a grey beige (ref. 263V). These four hues are arranged in three defined zones: on the ground floor under the glass skylights, in the upstairs relaxation spaces between the hollow areas looking down onto the ground floor, and in the areas along the balustrades where the supporting pillars stand.

‘While the bar-code pattern is echoed both on the floor and ceilings in the three zones, it has also inspired the lighting – installed as tubes in varying lengths that have been built into the wooden panels on the ceiling – as well as the shards of multicoloured Plexiglas hanging from the skylights. These dashes of colour are reflected in the transparent balustrades and effectively mirror the various colourful signs on the shops dotted along the arcade,’ says Benoît Marmié.



In contrast, only two hues from Mosa Terra Beige & Brown adorn the arcade areas directly along the shop windows and at the entrances to the different outlets, being light beige (ref. 266V) and reddish light beige (ref. 270 V). These are arranged in a playful, draughtboard-like design to create a more neutral zone at the entrance to each outlet and enhance the shops’ colour codes.

Finally, two zones have been given a uniform tiling pattern with Mosa Terra Beige & Brown in reddish light beige (ref. 270V), the first being a floor pattern at the main entrance on the ground floor echoing the columns of an ancient listed bridge and a fourteenth-century bastion. The remains of the bastion are buried underneath the shopping centre and are visible at the northern entrance. The second is a children's play area on the first floor, which also boasts Mosa Terra Beige & Brown tiles in reddish light beige (ref. 270V) in order to make a clear break with the two-tone draughtboard design in the arcade area. The play equipment here has a certain medieval style as a nod to the ancient fortress underneath the shopping centre.



MPA architectes specifically chose Mosa tiles for several reasons: ‘First of all, we have been using Mosa's products for years now to decorate the entrance halls of the residences we build, which account for 80 percent of our projects,’ explains Benoît Marmié, who goes on to say: ‘But most of all, we are extremely pleased with the resistance and low-maintenance offered by Mosa's various tile series.’ Olivier Marzouvanlian adds, ‘Of course, we also greatly appreciate Mosa's quick response in providing samples with those crucial certifications for the shopping-centre facilities, as well as the enthusiasm with which Mosa's network of local consultants give regular updates on the company's products, new developments, and additions to the series.’