Giving the heart of The Hague a new vein
The Nieuwe Haagse Passage is situated in The Hague’s centre, next to two major department stores. The new passage, with an eye-catching facade, creates a new link between the two main retail streets of the Hague. It will create an important new vein in the shopping circuit of the Hague. The Nieuwe Haagse Passage also naturally extends the old passage, thus creating a new link to the high end segment in the north-west of the city centre.
The Nieuwe Haagse Passage will establish a transition between physical parts of the city, and between the 19th century architecture of the Spuistraat and and the 21st century shopping of the Grote Marktstraat. In the passage, which is generously open to the sky due to a minimal glass roof, the street is animated by the many storefronts. An envelope of tiles in white and blue tones, typical of the Dutch ceramic style unifies, the entire passage in one sculptural, carved-in volume.
After a long and intensive development process with Bernard Tschumi architects, Mosa Facades created this custom made façade. The new façade forms the eye-catcher of this ambitious and appealing project. The first tiles were installed in November 2013 and completion of the façade is foreseen in May 2014. Its angularity is softened with curvilinear windows—or "clouds"—which open the shops, and hotel lobby to the street. The Nieuwe Haagse passage brings a multidimensional metropolitan experience into the heart of the historical city.